Candle Making Business

So you decided to start your own candle making business, you already bought your candle making kit and you made a few candles for your family and relatives. You’re so excited you can hardly wait to start selling your candles. Hold it, wait a second!

Owning your own business is not as easy as you might think. Yes, you control your own hours and there’s no boss to report too, but now your success all depends on you.

You have to have passion and lots and lots of patience. Success doesn’t happen overnight, it takes dedication, stamina and creativity to survive in today’s business world.

First step in entering the candle business is to master the science of making good candles. It is fun and easy to make candles, but if you think melting wax and pouring it into a container with a wick is easy, you are in for a rude awakening. You can’t find how to make good candles in a book, although is a good reference material. To be successful, you need to do a lot of experimenting and testing, Candle making is a science. Testing, testing and more testing is your new mantra.

Give your candles away to your friends, relatives or neighbors, but request for an honest feedback, it’s important to know what they think of your products. Don’t sell any candles until you know your products are the best. It only takes one (1) unhappy customer to do damage to your business.

How to keep your customer happy? Offer satisfaction money back guarantees with no questions asked. Although it is good to know their reason for returning the product, so you can make more improvements.

A happy customer will keep coming back; a word of mouth is the best marketing any business can have. Next, be more creative in marketing your candle product; offer a home party, candle making class, craft fairs, and fundraisers. You’ll be surprised how much more candles you can sell with creative marketing.

Presentation – Be unique and different is a way to start up candle businesses. Give your candle a personality that is all your own. This is called niche marketing. You’ll be able to dominate a small segment of candle market rather than competing with huge manufacturers that sells cheap imports.

Don’t limit yourself with just selling candles.

Offer your business and your expertise to anyone that might be interested in starting their own candle making business.

If you don’t ask, you’ll never know who might be interested.




Carry your business cards with you anywhere you go, you can find customer or new associates at the most unexpected places like drug stores, supermarkets or even flea markets.

Now you are ready to let your candle business thrive.


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